As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With a small customer base, brand recognition and little in the way of capital you could use to bolster your image, you’ll have to rely on alternative outlets and inexpensive tactics to give you early traction.

One of the best ways to do this is by getting your start-up featured in media coverage but doing that is often easier said than done.

We had an interesting interview with Aysha Iqbal from Wizz Media about entrepreneurs managing their relationship with the media, click below to check out the video.