Welcome to the module Developing Your Business Strategy, part of the EduGrowth Entrepreneurship programme.
The purpose of this module is to help you acquire the knowledge, skills and understanding needed to build an effective business strategy.
It will help you understand what a business strategy is, its significance in making your business a success and to enable you to write your own business strategy.
You will also learn what is different between your business strategy and your business plan and how they interface with one another in order to make your business a success.
Creating, and continuing to develop, your business strategy will be an essential component of the process of succeeding with your business and also ensuring your business’s future sustainability and growth.
Upon completion of this module you will:
Throughout each section of the module there are activities to check your understanding of the information provided, the skills you have developed and to reinforce your learning. These activities are related to your business so they will help you to improve practice.
Depending on your individual requirements you may find it useful to study this module alongside
Module 1 Assessing Your Business Idea
Module 2 Planning Your New Business
Module 4 Developing Innovation and Creativity
Module 5 Managing Finances
Module 7 Marketing Your Business
Module 12 Researching Your Market
Module 8 Building a Brand
Watch the video below where we discuss strategy with entrepreneur, Kieran Miles.